Verizon said on Friday it will soon launch an program that will allow its customers to opt out of “supercookies,” a pervasive customer tracking tool that records all activity on the mobile web or mobile apps. Verizon customers today can already opt out of receiving advertising drawn from these supercookies – known in the industry as unique ID headers, or UIDH – but the profiles persist and will continue to collect consumer data even though Verizon says its not doing anything with it.
Changes to its opt-out program, however, will let customers remove those supercookies from their devices. Here’s the statement given to us by [company]Verizon[/company] spokeswoman Debra Lewis:
Verizon takes customer privacy seriously and it is a central consideration as we develop new products and services. As the mobile advertising ecosystem evolves, and our advertising business grows, delivering solutions with best-in-class privacy protections remains our focus.
View original post 121 more words