Hold the beacon: McDonald’s tests wireless offers near stores

Gigaom

McDonald’s was one of the first retail locations I used for Google Wallet back in 2011, so it’s not surprising to me that the fast-food retailer is among the early adopters for beacon technology. A news release from Piper on Thursday notes that it worked with McDonald’s for a test of the Bluetooth beacons in Columbus, Georgia with positive results.

Piper Beacons

Using Piper’s beacon implementation over a four-week trial, sales of McChicken sandwiches jumped 8 percent over the prior month while McNuggets saw a 7.5 percent boost. Part of the increase could simply be more people eating on the go as they try to frantically complete their holiday shopping. But some of the higher sales were likely due to the beacons which lets retailers wirelessly push promotions and coupons to the smartphones of nearby customers.

For the trial McDonald’s chose an app created by Piper that works with both [company]Apple[/company] Passbook on iOS…

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