Here’s the strategy behind Airbnb’s mobile web redesign

we just had our official photo session for AirBNB =) come visit us in the desert soon!

Gigaom

Airbnb has redesigned its mobile web experience, bringing it into responsive union with its desktop website. The two applications will now work in sync, so changes made and features added to one will also appear on the other.

The shift highlights the growing importance of the mobile web and how to tackle its design structure. Airbnb has taken the stance that the mobile web is a funnel for people who are new to the Airbnb experience. They end up there by clicking links shared by friends or other media. They haven’t yet downloaded the app, but they want to be able to explore what Airbnb is about.

Therefore Airbnb wanted its mobile web homepage, unlike its mobile app, to look more like a landing page for newcomers. The mobile web became its own distinct experience, instead of a copy cat of either the mobile or desktop app.

It entices them with…

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