maybe i’ll switch from #GoogleWallet if they strike out (they are on strike 2, with 1 ball (Ron supervisor in the Filipino service center!))
The Isis mobile wallet just got a new name: Softcard. For those of you that haven’t been keeping up with global affairs, another organization called ISIS — English shorthand for the Islamic State of Iraq and Syria — has been dominating the headlines, known for its acts of terror rather than smartphone payments.
Given the horrible coincidence, Isis announced in July it would rebrand. Today we’re getting a preview of that strategy.
The consortium, which is made up of carriers Verizon, AT&T and T-Mobile, will excise the Isis name from its app, service and all marketing (technically Isis operates under the name JVL Ventures), and in a few weeks it will replace its existing mobile wallet app in the iTunes and Google Play stores with a new Softcard-branded versions. As existing Isis customers update their wallets the Isis name will disappear from their phones.
Isis is also getting…
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