Funk band Vulfpeck is showing everyone what growth hacking is all about — exploiting weaknesses to promote your work. The band recently released a new album on Spotify called Sleepify. It consists of 10 songs comprised entirely of silence. Each song is 31 or 32 seconds long. Not coincidentally, Spotify pays royalties when someone listens to a song for more than 30 seconds.
In a video, the band explains that it wants to try something new for its next tour. In order to raise a bit of money, Vulfpeck is counting on its fans to stream its songs on Spotify. But playing an album on repeat is just not that efficient.
Vulfpeck asks its fans to stream the newly released album on repeat while they sleep. It’s a way to generate a few dollars in royalties every night and a great way to show one of Spotify’s loopholes.
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