Vulfpeck Releases An Album Of Absolute Silence On Spotify To Make Money

TechCrunch

Funk band Vulfpeck is showing everyone what growth hacking is all about — exploiting weaknesses to promote your work. The band recently released a new album on Spotify called Sleepify. It consists of 10 songs comprised entirely of silence. Each song is 31 or 32 seconds long. Not coincidentally, Spotify pays royalties when someone listens to a song for more than 30 seconds.

In a video, the band explains that it wants to try something new for its next tour. In order to raise a bit of money, Vulfpeck is counting on its fans to stream its songs on Spotify. But playing an album on repeat is just not that efficient.

Vulfpeck asks its fans to stream the newly released album on repeat while they sleep. It’s a way to generate a few dollars in royalties every night and a great way to show one of Spotify’s loopholes.

Whether…

View original post 178 more words

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s